Is the BBC’s proposal to re-invent its broadcast channel BBC3 as an online entity ‘accidentally’ the right strategy? Media analysts Steve Hewlett and William Higham give their views. For more click here.
Last month in Paris, Thomson Video Networks proved that packing five HDTV channels into a French DVB-T multiplex without compromising quality was technically possible using current video compression technology. This was a relatively low-key demonstration, but if the French government and the CSA take note, it could represent the first step on the road to [...]
MTM London has released a new Adobe-sponsored study for the Future TV Advertising Forum which shows that programmatic real-time bidding (RTB) and dynamic ad insertion (DAI) are the two advertising technologies that are currently attracting most media agency interest in Europe. See Videonet story here.