I’m pleased to announced that Videonet has just published my report on how media companies can use a combination of viewing data, better programme metadata and network performance statistics to super-charge their content marketing and monetization, and strengthen advertising. The report investigates what a holistic, enterprise-wide data analytics strategy looks like, with insights from Channel [...]
Videonet has just published my report – commissioned by US video publisher Anvato – on why OTT/multiscreen offerings are now within reach of smaller operators and broadcasters, and how these smaller players can leverage the latest technology advances to monetise new platforms through advertising. Download here.
I’m pleased to say that Videonet have now published my new report on pay-TV operators’ moves towards integrating OTT services into their set-top boxes. This contains interviews with Canal+, Broadcom, STMicroelectronic, Wyplay, IHS and SNL Kagan – and lots of use-cases and case-studies. You can download it here for free.